In alliance with the Dominion winery argentina del Plata, the Guatemalan singer launched Holy Sin, a wine with the name of its popular song.
It is not the first artist bets on the wine market, nor will be the last. Gérard Depardieu, with its own winery, is an example for many others. But that Ricardo Arjona has benefited from the success of Santo Pecado, one of his most famous songs, to launch a wine, surely will have many imitators whether the project amiss.
The idea was born in 2000 in Argentina, "a bohemian night," according to Susana Balbo, winemaker and owner of Dominion del Plata, the winery associated with the project Arjona. The specialist assured El Periodico de Guatemala that the wine was produced from a harvest "good target".
As it could not be otherwise, the launch of Santo Pecado took place in the homeland of singer-songwriter, although its three varieties (two inks and pink) are marketed primarily in Argentina and Mexico.
The first version of Santo Pecado costs about 25 dollars, while the winery is preparing a premium that will range from 80 to 100 dollars a bottle. The revenue will be allocated to the Foundation Adentro, which Arjona created to help street kids.